Comme Des Garcons for Dummies

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties on the planet. Its international good results was not constructed via conventional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and let originality discuss louder than attractiveness. This unconventional tactic grew to become the foundation for CDG’s globally enlargement.

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CDG acquired Global interest by presenting apparel that turned down standard Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and potential buyers early in the 1980s.

This world wide visibility strengthened the CDG Hoodie identify and attracted loyal buyers from every corner of the entire world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's title was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de Comme Des Garcons mon âge" ("just like the girls and boys my age").

The 2006 autumn/Wintertime selection addressed the strategy with the persona,[15] the different ways to present 1's self to the planet. Fusing tailored menswear with feminine elements which include corsets and flower printed costume fabrics, Persona was A further selection that blended the feminine With all the masculine.

CDG created a strong distribution method by positioning its solutions in best luxury retailers like Dover Road Market place, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer use of elite consumers globally whilst preserving its inventive integrity.

In 2017, the corporate introduced a new fragrance, Concrete, and marked its start inside the US which has a supper curated by the artist and chef, Laila Gohar.

Just about every retailer was built as an artistic Place, enhancing CDG Hoodie's name for innovation and providing purchasers an immersive retail knowledge.

With the rise of internet shopping, CDG expanded its arrive at by supplying collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities aided distribute the brand’s identification, building pieces much like the Participate in Coronary heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, encouraging CDG reach international mainstream visibility although keeping genuine to its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.

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The corporation also makes a line of agendered fragrances, almost all of which can be unconventional on earth of perfume and aligned with the models of its garments.[6]